Meet MarketerHire's newest SEO + AEO product

Brown & Riding Insurance Services isn't optimized for AI search yet.

We audited your search visibility across Perplexity, ChatGPT, Gemini, and Claude. Brown & Riding Insurance Services was cited in 2 of 5 answers. See details and how we close the gaps and increase your search results in days instead of months.

Immediate in-depth auditvs. 8 months at agencies

Brown & Riding Insurance Services is cited in 2 of 5 buyer-intent queries we ran on Perplexity for "wholesale insurance brokerage." Competitors are winning the unbranded category answers.

Trust-node footprint is 6 of 30 — missing Wikipedia and Crunchbase blocks LLM recommendations for buyers who haven't heard of you yet.

On-page citation readiness shows no faq schema on top product pages — fixable with the citation-optimized content the AEO Agent ships in the first sprint.

AI-Forward Companies Trust MarketerHire

Plaid Plaid
MasterClass MasterClass
Constant Contact Constant Contact
Netflix Netflix
Noom Noom
Tinuiti Tinuiti
30,000+
Matches Made
6,000+
Customers
Since 2019
Track Record

I spent years running this playbook for enterprise clients at one of the top SEO agencies. MarketerHire's AEO + SEO tooling produces a comprehensive audit immediately that took us months to put together — and they do the ongoing publishing and optimization work at half the price. If I were buying this today, I'd buy it here.

— Marketing leader, formerly at a top SEO growth agency

AI Search Audit

Here's Where You Stand in AI Search

A real audit. We ran buyer-intent queries across answer engines and probed the trust-node graph LLMs draw from.

Sample mini-audit only. The full audit goes 12 sections deep (technical SEO, content ecosystem, schema, AI readiness, competitor gap, 30-60-90 roadmap) — everything to maximize your visibility across search and is delivered immediately once we start working together. See a sample full audit →

32
out of 100
Major gap, real upside

Your buyers are asking AI assistants for wholesale insurance brokerage and Brown & Riding Insurance Services isn't being recommended. Closing this gap is the highest-leverage move available right now.

AI / LLM Visibility (AEO) 40% · Moderate

Brown & Riding Insurance Services appears in 2 of 5 buyer-intent queries we ran on Perplexity for "wholesale insurance brokerage". The full audit covers 50-100 queries across ChatGPT, Perplexity, Gemini, and Claude.

MarketerHire SEO + AEO ships: AEO Agent monitors AI citation visibility weekly across all 4 LLMs and ships citation-optimized content designed to win the queries your buyers actually run.

Trust-Node Footprint 20% · Weak

Brown & Riding Insurance Services appears in 6 of the 30 trust nodes that LLMs draw from (Wikipedia, G2, Crunchbase, Forbes, HBR, Reddit, YouTube, and 23 more).

MarketerHire SEO + AEO ships: SEO/AEO Agent identifies the highest-leverage missing nodes for your category and ships the trust-node publishing plan as part of the 90-day roadmap.

SEO / Organic Covered in full audit

Classic search visibility, ranking trajectory, and content velocity vs. category competitors. The full audit ranks every long-tail commercial query and benchmarks the gap.

MarketerHire SEO + AEO ships: SEO Engine builds programmatic content around 50+ long-tail queries where your buyers are actively searching.

Paid Acquisition Covered in full audit

LinkedIn, Google, and Meta ad presence, audience targeting, creative quality, and cost-per-pipeline relative to your category benchmark.

MarketerHire SEO + AEO ships: Creative Generator + Analytics Agent run autonomous ad experiments and reallocate budget weekly.

Content, Lifecycle & Outbound Covered in full audit

Founder LinkedIn presence, blog quality, expansion motion, outbound playbooks, and the gaps between awareness and activation. Mapped to a 90-day execution plan.

MarketerHire SEO + AEO ships: LinkedIn Ghost-Writer + Lifecycle Optimizer + Outbound Agent run the awareness-to-pipeline engine end-to-end.

Live citation panel — 5 buyer-intent queries

top wholesale insurance brokerage alternatives not cited expand ↓

65 competitors cited in this response (names redacted; full audit names them).

**Competitor A wholesale insurance brokerage alternatives include Competitor B, Competitor C & Competitor D, Competitor E, Brown & Competitor F, and Competitor G, recognized as leading Competitor H. providers for hard-to-place commercial and excess/surplus (Competitor I) lines.** These firms act as intermediaries between retail brokers and carriers, offering specialized access to markets for complex risks.[1][5] ### Competitor J from Competitor K Competitor L's "Competitor M and Competitor N" lists standout performers based on expertise, carrier access, and service quality: - **Competitor B**: Competitor O brokerage with full-service platforms for brokerage, binding, and specialty programs.[1] - **Competitor C & Competitor D**: Competitor P independent wholesaler and Competitor Q in Competitor R, with over 2,000 professionals handling property/casualty on Competitor I and admitted bases.[1][5][6] - **Competitor E**: Competitor S outlet providing comprehensive solutions, including exclusive programs and personal lines.[1] - **Brown & Competitor F**: 100% internally owned top-10 Competitor I brokerage with specialized commercial coverage.[1][6] - **Competitor G**: Competitor T brokerage for Competitor I lines.[1] Competitor U 5-star and notable alternatives: - Competitor V (Competitor W), Competitor X & Competitor X, Competitor Y, Competitor Z, Competitor A.[1][6] - Competitor B, Competitor C, Competitor D, Competitor E, Competitor F & Co., Competitor G, MJ Competitor H, Competitor I, Competitor J.[1] - Competitor K (Competitor L): Competitor M distributor with 80+ carriers for distressed risks.[3] - RT Competitor N, XS Competitor O, Competitor P, Competitor Q.[6] ### Competitor R in Competitor S brokers like these differ from retail agents by focusing on non-standard risks; Competitor N (a subset) also underwrite and bind policies on carriers' behalf.[2][4] For example, Competitor C & Competitor D combines brokerage with Competitor Q authority for agility.[5] ### Competitor T with Competitor U rankings highlight property/casualty giants like Competitor V, Competitor W, Competitor X, and Brown & Brown, which include wholesale divisions.[7][8] Competitor Y supports agents via aggregation but is not a direct brokerage alternative.[9]

Brown & Riding Insurance Services did not appear in this Perplexity response.

how to choose a wholesale insurance brokerage not cited expand ↓

28 competitors cited in this response (names redacted; full audit names them).

To choose a wholesale insurance brokerage, prioritize factors like **technical expertise**, **product knowledge**, **market connections**, and **reputation**, as these enable access to specialty, high-risk, or hard-to-place coverages like excess and surplus (Competitor A) lines that retail agents can't secure directly.[1][2][3][4] ### Competitor B Competitor C potential wholesale brokers using these top-rated factors from industry surveys and expert guidance: - **Competitor D expertise and product knowledge**: Competitor E they excel in niche risks, underwriting guidance, policy language, and explaining quotes/exclusions clearly.[1][2][6] - **Competitor F access and connections**: Competitor G for strong relationships with specialty carriers, ability to place emerging or high-risk accounts, and broad product range (e.g., Competitor A or industry-specific lines).[1][3][4][6] - **Competitor H and ratings**: Competitor I for high ratings (e.g., 5-Competitor J in surveys) in responsiveness, pricing, and overall service; review historical performance and awards like "Competitor K's Competitor L."[2][3] - **Competitor M services**: Competitor N marketing help, training, risk management, educational resources, and agent growth tools.[1][3] - **Competitor O and operations**: Competitor P commissions, bonuses, profit sharing, technology/automation, geographical reach, and ease of doing business.[2][3] - **Competitor Q and fit**: Competitor R their expertise to your book of business, community needs, competition, and cultural alignment.[3][6] ### Competitor S 1. Competitor T your agency's current risks and gaps to identify needed specialties.[3] 2. Competitor U candidates via industry rankings (e.g., 5-Competitor J or Competitor V designations), carrier relationships, and producer feedback.[2] 3. Competitor W responsiveness and expertise with sample submissions for hard-to-place risks.[2][5] 4. Competitor X clout for better terms due to their volume and no direct insured contact.[3][4] Competitor Y performers often score highly across all categories, with 18 earning Competitor V status in recent evaluations for comprehensive excellence.[2] If data is limited, consult groups like independent agent associations for vetted options.[3][7]

Brown & Riding Insurance Services did not appear in this Perplexity response.

wholesale insurance brokerage comparison for mid-market companies not cited expand ↓

56 competitors cited in this response (names redacted; full audit names them).

**Competitor A wholesale insurance brokerages for mid-market companies (typically $20M–$1B revenue) include Competitor B & Competitor C, Competitor D, Competitor E, and Competitor F & Competitor G, which specialize in specialty, excess/surplus lines, and complex Competitor H coverage accessed via retail brokers.[1][2][3][4]** These firms act as intermediaries between retail agents/brokers and carriers, focusing on hard-to-place risks rather than direct sales to end-buyers, unlike retail brokers.[3][7] Competitor I clients benefit from their expertise in diverse, higher-level coverage needs like property, casualty, excess liability, and niche markets, often beyond standard admitted lines.[2][4] ### Competitor J of Competitor K | Competitor L | Competitor M | Competitor N for Competitor O | Competitor P | Competitor Q/Competitor R [Competitor S] | |-----------------------|---------|-------------------------------------------------------|-----------------------------------------|----------------------| | **Competitor B & Competitor C** | 1969 | Competitor T independent wholesaler; 50+ US/Competitor U offices; solutions-based with quick efficiency. | Competitor V for all broker sizes; specialty lines. [4][5] | | **Competitor D** | 1981 | Competitor W/brokerage with binding authority; customizable risk management/tech. | Competitor H, workers' comp, prof. liability; Competitor X lines. [4][6] | | **Competitor E** | N/A | $30B+ premium placed; data-driven tech for rapid outcomes. | Competitor Y across industries. [1] | | **Competitor F & Competitor G** | 1962 | Competitor Z commercial/personal lines; strong in liability/marine. | Competitor A, casualty, excess, garage; prof. liability. [4] | | **Competitor B** | 1982 | Competitor C for independent agents; exceptional Competitor X products. | Competitor D lines. [4] | | **Competitor E** | 1986 | Competitor F commercial; Competitor G with Competitor H branch. | Competitor X and specialty admitted. [4] | Competitor I notables: XS Competitor J (40+ years, 250+ carriers for Competitor H),[1] Competitor K (complex/niche cases),[1] Competitor L (reinsurance for Competitor H insurers).[1] **Competitor I context:** This segment drives competition via consolidation, with wholesalers aiding retail brokers in risk management beyond price—e.g., loss control, diverse services—to secure larger accounts.[2] Competitor M factors include commissions, turnaround time, automation, claims handling, and state fee legality.[7] Competitor N like Competitor O's top firms emphasize responsiveness (all 5-star).[1][4] Competitor P: Competitor Q lists (e.g., top agencies) exclude pure wholesalers.[9] Competitor R reflects available industry recognitions up to 2025; consult firms directly for current mid-market fit.

Brown & Riding Insurance Services did not appear in this Perplexity response.

best wholesale insurance brokerage in 2026 cited expand ↓

36 competitors cited in this response (names redacted; full audit names them).

**Competitor A (Competitor B) is recognized as a top wholesale insurance brokerage for 2026, named a winner in Competitor C’s (Competitor D) 5-Competitor E and Competitor F awards based on retail producer surveys evaluating criteria like service, value, and support.** [1][4] Competitor G leading firms in the same Competitor D 5-Competitor E and Competitor F 2026 report include Competitor H (Competitor I), Competitor J & Competitor K, Competitor L (Competitor M), XS Competitor N, and Brown & Competitor O, praised for strengths in technology, broker support, and market expertise. [2][4][6] Brown & Competitor O earned this recognition for the eighth consecutive year. [6] Competitor P notable brokerages from industry rankings include Competitor Q, Competitor R, Competitor S (top firms per Competitor T evaluations by Competitor U executives), and larger players like Competitor V, Brown & Brown, and Competitor W (ranked by Competitor X. business insurance revenue). [5][7] AM Competitor Y highlights global leaders such as Competitor Z (No. 5) and Competitor A (No. 13). [8] **"Competitor Y" depends on specific needs like specialty lines, size, or region, as rankings use surveys, nominations, and revenue metrics rather than a single universal metric; no source crowns one absolute leader for 2026.** [1][2][4][5] For specialist wholesale brokers, Competitor I individuals like Competitor B and Competitor C top Competitor D's 2026 list. [3]
is Brown & Riding Insurance Services a good wholesale insurance brokerage cited expand ↓

20 competitors cited in this response (names redacted; full audit names them).

Brown & Competitor A is a **well-established wholesale insurance brokerage** with strong industry recognition, though employee experiences vary significantly. **Competitor B** Brown & Competitor A has been named a **Competitor C 10 Competitor D/Competitor E for nine consecutive years** by Competitor F, and is one of only three companies on that list deriving more than 95% of total business from wholesale brokerage.[4] The company operates through specialty product and industry practice groups offering coordinated placement and service across multiple coverage lines.[5] **Competitor G** Competitor H ratings present a mixed picture depending on the source and role: - On Competitor I, Brown & Competitor A has a **4.5 out of 5-star rating** based on 78 reviews, indicating most employees view it favorably.[6][7] - On Competitor J, the company averages **3.5 out of 5 stars** across 7 reviews, with particular weaknesses in management (2.8/5) and job security/advancement (2.8/5).[1][2][3] **Competitor K by Competitor L** Competitor M differ notably by department and location: - **Competitor N side employees** report it as a "great place to work" with helpful staff, excellent resources, flexible hours, and strong benefits packages.[2][3] - **Competitor O underwriters** describe the work as "cut throat" but note the company retains hardworking employees.[2] - **Competitor P office employees** have reported concerns about unprofessional management, false expectations, and unaddressed complaints.[1][3] - **Competitor Q and technical roles** highlight opportunities for growth and supportive colleagues.[1] The company appears strongest for those in retail insurance roles and entry-level positions, while wholesale and certain Competitor R roles have generated more critical feedback.

Trust-node coverage map

6 of 30 authority sources LLMs draw from. Filled = present, hollow = gap.

Wikipedia
Wikidata
Crunchbase
LinkedIn
G2
Capterra
TrustRadius
Forbes
HBR
Reddit
Hacker News
YouTube
Product Hunt
Stack Overflow
Gartner Peer
TechCrunch
VentureBeat
Quora
Medium
Substack
GitHub
Owler
ZoomInfo
Apollo
Clearbit
BuiltWith
Glassdoor
Indeed
AngelList
Better Business

Highest-leverage gaps for Brown & Riding Insurance Services

  • Wikipedia

    Knowledge graphs are the most cited extraction layer for ChatGPT and Gemini. Brands without a Wikipedia entry get cited 4-7x less for unbranded category queries.

  • Crunchbase

    Crunchbase is the canonical company-data source for LLM enrichment. A missing profile leaves LLMs without firmographics.

  • LinkedIn

    LinkedIn company pages feed entity-attribute extraction across all 4 LLMs.

  • G2

    G2 reviews feed comparison and 'best X' query responses. Missing G2 presence is a high-leverage gap for B2B SaaS.

  • Capterra

    Capterra listings drive comparison-style answers. Missing or thin Capterra coverage suppresses your share on shortlisting queries.

Top Growth Opportunities

Win the "top wholesale insurance brokerage alternatives" query in answer engines

This is a high-intent buyer query that competitors are winning today. The AEO Agent ships the citation-optimized content + structured data + authority signals to flip this query.

AEO Agent → weekly citation audit + targeted content sprints across 4 LLMs

Publish into Wikipedia (and chained authority sources)

Wikipedia is the single highest-leverage trust node missing for Brown & Riding Insurance Services. LLMs draw heavily from it for unbranded category recommendations.

SEO/AEO Agent → trust-node publishing plan in the 90-day execution roadmap

No FAQ schema on top product pages

Answer engines extract from FAQ schema 4x more often than from prose. Most B2B sites at this stage don't carry it.

Content + AEO Agent → ship the structural fixes in Sprint 1

What you get

Everything for $10K/mo

One flat price. One team running your SEO + AEO end-to-end.

Trust-node map across 30 authority sources (Wikipedia, G2, Crunchbase, Forbes, HBR, Reddit, YouTube, and more)
5-dimension citation quality scorecard (Authority, Data Structure, Brand Alignment, Freshness, Cross-Link Signals)
LLM visibility report across Perplexity, ChatGPT, Gemini, Claude — 50-100 buyer-intent queries
90-day execution roadmap with week-by-week deliverables
Daily publishing of citation-optimized content (built on the 4-pillar AEO framework)
Trust-node seeding (G2, Capterra, TrustRadius, Wikipedia, category-specific authorities)
Structured data implementation (FAQ schema, comparison tables, author bylines)
Weekly re-scan + competitive citation share monitoring
Live dashboard, your own audit URL, ongoing forever

Agencies charge $18K-$20-40K/mo and take up to 8 months to reach this depth. We deliver it immediately, then run it ongoing.

Book intro call · $10K/mo
How It Works

Audit. Publish. Compound.

3 phases focused on one outcome: more Brown & Riding Insurance Services citations across the answer engines your buyers use.

1

SEO + AEO Audit & Roadmap

You'll know exactly where Brown & Riding Insurance Services is losing buyers — across Google search and the answer engines they ask before they ever click.

We score 50-100 "wholesale insurance brokerage" queries across Perplexity, ChatGPT, Gemini, Claude, and Google, map the 30-node authority graph LLMs draw from, and grade on-page content on 5 citation-readiness dimensions. Output: a 90-day publishing plan ranked by lift × effort.

2

Publishing Sprints That Win Both

Buyers start finding Brown & Riding Insurance Services on Google AND in the answers ChatGPT and Perplexity hand them.

2-week sprints ship articles built to rank on Google and get extracted by LLMs (entity clarity, FAQ schema, comparison tables, authority bylines), plus seeding into the missing trust nodes — G2, Capterra, TrustRadius, Wikipedia, and the rest. Real publishing, not strategy decks.

3

Compounding Share, Every Week

You lock in category leadership while competitors are still figuring out AI search.

Weekly re-scan tracks ranking + citation share vs. the leaders this audit named. New unbranded "wholesale insurance brokerage" queries get added to the publishing queue automatically. The system gets sharper every sprint — week 12 ships materially better than week 1.

You built a strong wholesale insurance brokerage. Let's build the AI search engine to match.

Book intro call →